Google

Test Out New Google

Here’s a great rundown of some of the new features/upgrades of the new Google:

Google Caffeine: A Detailed Test of the New Google

New Google is FAST: It often doubled the speed of Google classic.

New Google relies more on keywords: SEO professionals, your job just got a lot harder. The algorithm’s definitely different. It has more reliance on keyword strings to produce better results.

Search is moving into real-time: Being able to get info on breaking events is clearly a priority for Google and Bing. With both Twitter (Twitter) and Facebook (Facebook) launching real-time search engines, they needed to respond.

It’s partially a response to Bing: At least, that’s how we feel. This new search has a focus on increasing speed, relevancy, accuracy, and the index volume, things that Microsoft really hit on when it released Bing. It feels as if Google “Caffeine” is meant to shore up any deficiencies it may have when compared to Microsoft’s offering, though it’s been in the works long before Bing launched.

Pretty cool!

Microsoft’s replacement for Live.com is Bing.com. It doesn’t suck, for a Microsoft product works pretty well. They’re touting it as a decision engine. Here’s a brief summary from boygeniusreport.com:

“Bing…is Microsoft’s new search engine; a reincarnation of Microsoft Live Search that is infinitely more usable. Since its launch yesterday in preview form, Bing has definitely received a fair amount of acclaim from around the blogosphere and preliminary user feedback is pretty positive as well. In the short time we’ve tested the site so far, Bing mobile is no different. The site is nice and spry, results pages are laid out well with web, image, news and local breakdowns one click away, and Bing will format linked pages for your phone if you so choose -  just like Google.”

Check it out and see what you think!